placemaking
Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.
Anupam Yog on the Branding of Nations and Destinations in Asia
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Anupam Yog in this interview offers a very detailed account of place brand initiatives in Asia, especially Singapore, and discusses the challenges, tendencies and opportunities.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
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Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
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Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
Andrew Hoyne on Placemaking and Branding Trends in Australia
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Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
City Branding Case Study: The Story of Edmonton, Canada
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In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Buck Song Koh on Nation Branding and Brand Singapore
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In this interview with Buck Song Koh, learn about Brand Singapore, its country reputation, the role of placemaking, and nation branding practices in Asia.