strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Jesper Falkheimer on Place Branding, Media and Strategic Communication
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Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
4 Place Branding Examples to Inspire Economic Development Professionals
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Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Place Branding Examples – How to Do It
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Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.
Andrew Hoyne on Placemaking and Branding Trends in Australia
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Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Reflections on the International Branding Strategy of the Nordic Region
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Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
How to Measure Return on Investment of Sustainability in Destinations
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Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.