strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Ben Knapp of Saffron Consultants on Placemaking and Place Branding
Ben Knapp of Saffron Brand Consultants discusses nation branding challenges and the importance of placemaking and asset creation, rather than 'merely' promoting cities or countries.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
5 Place Branding Topics for Researchers to Explore in 2017
You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.
Jesper Falkheimer on Place Branding, Media and Strategic Communication
Professor Jesper Falkheimer of Lund University in Sweden on the links between place branding, media and strategic communication.
4 Place Branding Examples to Inspire Economic Development Professionals
Economic development is the objective of many place branding initiatives. Here four examples of city branding strategies to inspire economic developers.
Place Branding Examples – How to Do It
Explore global place branding examples and discover strategies for brand development, management, monitoring, and stakeholder engagement.