strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Leaders in Place Brand Strategy – CityNationPlace Awards 2015
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Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.
How to Develop a City Brand Strategy – Example Mississauga in Canada
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Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.
Jeremy Hildreth, the Indiana Jones of Branding
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Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK
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Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
7 Success Factors for Effective Place Brand Partnerships
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Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Maria Cristina Paganoni on City Branding and New Media
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Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.