strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
7 Success Factors for Effective Place Brand Partnerships
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Maria Cristina Paganoni on City Branding and New Media
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Why Not to Confuse Place Branding and Place Marketing
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Robert Govers on Place Branding Theory and Practice
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
Guest Post: Place Branding Strategies for Rural Development
Regional branding: Place brand expert Gerard van Keken looks at the importance and potential of place branding to support development of rural areas.