sustainable development
Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.
How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two
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In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
Climate Emergency: Why Place Branding Must Respond (And How It Can)
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Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.
Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?
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What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
Why Climate Resilience Is Now Key for Place Branding Success: Malcolm Allan
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Why are climate resilience and sustainability now key factors for place branding success? Malcolm Allan explains in this episode of the Adapt Inc. places podcast by Aleks Vladimirov.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
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Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Climate Emergency: How Place Branding Strategies Can Help to Address It
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How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.