Top 5 Place Branding Books to Read in 2016

Just in time for Northern Hemisphere summer break, here’s a selection of Top 5 Place Branding books to read in 2016: favorite books recommended by place brand experts in our interviews. Each of them compulsory reading for those charged with the difficult task of overseeing or developing strategies for destination branding, city branding, economic development or public diplomacy.


Rethinking Place Branding book reviewTop 1: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Edited by Mihalis Kavaratzis, Gary Warnaby, Gregory Ashworth (2014, Springer)

Juan Carlos Belloso recommends this book because “it has a range of great contributions by place branding experts”. Indeed, all contributors are experts on the specific topic that their chapters deal with and this gives to the book a certain sense of ‘the right people talk about the right things’.

Check our book review here or buy Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions on Amazon.com or via Amazon UK.


Nation Branding -book by Keith Dinnie 2nd editionTop 2: Nation Branding, Concepts, Issue and Practice

Edited by Keith Dinnie (2nd Edition, 2015, Routledge)

Nicolas Papadopoulos describes it as “the base book for anyone working in this field”.

Check our book review here or buy Nation Branding: Concepts, Issues, Practice on Amazon.com or via Amazon UK.


Destination Branding for Small Cities by Bill BakerTop 3: Destination Branding for Small Cities

By Bill Baker (2012, Creative Leap Books)

Keith Dinnie pointed out that “everyone who has an interest in place branding should read it. It’s concise, to the point, and full of great examples.”

Check our book review here or buy Destination Branding for Small Cities on Amazon.com or via Amazon UK.


Places - Identity, Image, Reputation by Simon AnholtTop 4: Places: Identity, Image and Reputation

By Simon Anholt (2009, Palgrave Macmillan)

Marcus Andersoon commented that he re-read this book last year and “got even more convinced that place branding is more about development, policy and identity rather than communications, marketing and sometimes even creativity”.

Check our book review here or buy Places: Identity, Image and Reputation on Amazon.com or via Amazon UK.


Marketing Places Book by Philip KotlerTop 5: Marketing Places

By Philip Kotler, Ronald Haider, Irving Rein (2002, Free Press)

This is a classic and considered by some interviewees as “the best all-round book on the theme”.

Check our book review here or buy Marketing Places on Amazon.com or via Amazon UK.


Want more? Here’s our list of recommended books for place brand professionals.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!