Bogotá, the capital city of Colombia, is a vibrant metropolis renowned for its rich cultural heritage, diverse economy, and strategic importance in Latin America. The city is a hub of economic activity. Its industrial sector is diverse, encompassing manufacturing, food processing, and textiles, making it a key player in Colombia’s economic landscape.

But how does Bogotá perform in terms of economic performance, urban sustainability, livability, city brand strength, and reputation according to leading rankings and indices?

Overview of Bogota’s Performance & Potential

The following table offers an overview of Bogota’s overall performance across various international rankings. For a deeper analysis, our custom reports provide tailored insights for specific contexts, such as cities, regions, or countries.

Ranking 2019 2020 2021 2022 2023 2024 2025
Brand Finance Global City Index 88 87
Resonance World’s Best Cities 81
Global Financial Centres Index 103 99 117 117
2Thinknow Innovation Cities Index 168 251
Kearney Global Cities Index 58 59 63 66 63 65
Mercer Quality of Living Ranking 128 129 124
Mercer Cost of Living Ranking 170 181 180 205 214 174
Numbeo Cost of Living Index 379 492 526 508 316 277
Numbeo Quality of Life Index 204 232 232 218 181 245
IESE Cities in Motion Index 117 120 132 131 138
Arcadis Sustainable Cities Index 78 92

 

City Brand Strength

Bogotá has made notable strides in enhancing its global image. In Brand Finance’s Global City 2024 Index, it ranks 87th globally and is recognised as the sixth-best city brand in Latin America.​

Appeal to Investors and Business

Bogotá’s economy is characterised by a growing financial sector and a burgeoning startup ecosystem. In the GFCI 37 Index, Bogotá is ranked 116th, reflecting its emerging status as a financial hub . The city’s strategic location and infrastructure continue to attract international investment.

Appeal to Talent

Bogotá is home to esteemed educational institutions, such as the University of the Andes, which ranks 179th globally in the QS World University Ranking 2025. The city’s diverse cultural scene and inclusive environment make it an attractive destination for professionals and students alike.

Urban Sustainability

Bogotá demonstrates a strong commitment to sustainability. In the Arcadis Sustainable City Index 2024, it ranks 92nd globally. The city is recognised for its effective policies in environmental management and urban planning. Initiatives in green architecture and public transportation contribute to its sustainable urban development.

Our Key Takeaways

Bogotá is emerging as a vibrant, resilient Latin American capital with growing global visibility. Its strengths lie in cultural creativity, grassroots innovation, and momentum in sustainability. While challenges like inequality and infrastructure persist, the city’s energy and adaptability position it as an up-and-coming urban player on the world stage.

  • Strengths: Cultural vibrancy, emerging financial sector.
  • Weaknesses: High inequality, chronic traffic congestion.
  • Opportunities: Expansion of the startup ecosystem, green innovation.
  • Threats: Economic disparities, urban congestion, political instability.

Last updated in April 2025. Explore more city profiles here.

Did you know? Our custom reports complement publicly available rankings by offering a deeper look at your city’s performance and potential. They combine independent benchmarking across key indices with expert community feedback—highlighting how your city is perceived and where it stands out. Designed to support place branding leaders, these reports provide clear, actionable insights to strengthen strategy, positioning, and international reputation.

📊 Want to see an example? Contact us today!

Disclaimer: The information in this article is intended to provide a general overview of Bogota’s economic and cultural landscape and facilitate comparison over time. While we strive for accuracy and completeness, the data is provided “as is” without warranty of any kind. Please verify any information before relying on it for decision-making purposes.