Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

World’s Happiest Countries 2025: Top Ten, Trends and Key Takeaways

Editorial Team -
Explore the key trends and top-ranked countries in the World Happiness Report 2025, highlighting the global state of well-being and factors influencing happiness.
Insights & Advice

Research Update: Place Branding and Public Diplomacy in Times of Crisis and Uncertainty

Editorial Team -
Summary of latest research on place branding and public diplomacy in times of crisis and uncertainty with key insights for practitioners.
Insights & Advice

The Key Trends Shaping Place Branding in 2025 – What Experts Say

Editorial Team -
Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Impact Partner Feature

Two Decades of Place Branding and Public Diplomacy Journal: Research Special

Impact Partner -
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
Impact Partner Feature

The Power of Place: Lessons from the Sapphire Coast and Beyond

Impact Partner -
Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.
Insights & Advice

Good Country Index 2024: Finland Leads, Followed by Sweden and Germany

Editorial Team -
Explore key insights from the Good Country Index 2024 by Simon Anholt. Discover which countries contribute the most to the global good.
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