Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

What Is the Biggest Place Branding Mistake You Have Ever Made?

Editorial Team -
Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.
Insights & Advice

Climate Emergency: What Place Branders Can Do Right Now

Editorial Team -
How place branding teams can - and should - respond to the climate emergency is the focus of this contribution by Malcolm Allan, President of Bloom Consulting.
Insights & Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

Editorial Team -
How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Insights & Advice

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Editorial Team -
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
Insights & Advice

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

Editorial Team -
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
Insights & Advice

Soft Power of Countries and Nations: Why It Matters and How to Measure It

Editorial Team -
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
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