Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

How Can Place Branding Contribute to Community Building and Stabilize Societies in Turmoil?

Editorial Team -
How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.
Insights & Advice

How Many Place Branding Projects Fail, And Why? Expert Panel Answers

Editorial Team -
How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.
Insights & Advice

Populism: How Does It Impact Place Brand Equity?

Editorial Team -
Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
Insights & Advice

Climate Emergency: What Does It Mean For Place Branding?

Editorial Team -
Guest post by Malcolm Allan Sitting in a presentation on place brand value at the recent CNP Global conference in London I was struck by...
How-To Guides

How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors

Editorial Team -
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Insights & Advice

What Benjamin Franklin Would Think About Digital Nomads

Editorial Team -
Julian Stubbs introduces us to the history and preferences of digital nomads and e-ployees. First of a series of blog post by the founder and director of cloud-based communications agency UP THERE, EVERYWHERE.
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