Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

How-To Guides

How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors

Editorial Team -
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Insights & Advice

What Benjamin Franklin Would Think About Digital Nomads

Editorial Team -
Julian Stubbs introduces us to the history and preferences of digital nomads and e-ployees. First of a series of blog post by the founder and director of cloud-based communications agency UP THERE, EVERYWHERE.
How-To Guides

Place Brand Management: How to Initiate Brand Action Planning, How to Control

Editorial Team -
Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel of place branding specialists (in...
Insights & Advice

Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable

Florian Kaefer -
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
How-To Guides

How Can Place Branding Support Conflict Resolution and Peacebuilding?

Editorial Team -
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Insights & Advice

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

Editorial Team -
Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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