Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Regional Branding: What It Is and How It Works

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Regional branding is en vogue as investors, talent and people are seeking more affordable and quieter places to live and work. Here's how regional branding works, what it's about and why it matters.
Insights & Advice

Nation Branding Explained: Insights, Strategies, Examples

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Nation branding - a concept and term which has received ample criticism. But what does it actually mean? And how does nation branding differ from public diplomacy, country branding? Answers to those and similar questions here.
Insights & Advice

Destination Branding Explained: Insights, Strategies, Examples

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Destination branding is en vogue, as travel and tourism are facing challenges not easy to solve with marketing strategies alone. But what does it mean, what does it stand for? Answers to those and similar questions here.
Insights & Advice

Country Branding: What It Is and How It Works

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Country branding can transform global perceptions of countries, can boost national pride, and support export of products and services. Find out how in our articles, case studies and interviews with specialists in country reputation and nation brand rankings.
Insights & Advice

City Branding: What It Is and How It Works

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City branding is on the rise. But why does it matter and how does it work? Find out by browsing through our collection of latest insights, strategies and advice for city branding professionals, economic development pros and talent attraction specialists.
Insights & Advice

Placemaking: What It Is and How It Works

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Placemaking: what is it all about? How do you do it and why? What role does placemaking play for place branding, talent attraction or economic development? Here's what experts think about the topic.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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