Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Overtourism: How Does it Affect Destination Reputation and Competitiveness?

Editorial Team -
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Insights & Advice

How Place Branding Can Support the Sustainable Development of Cities, Regions and Destinations

Editorial Team -
Snapshot of expert views on on how place branding and marketing can support the sustainability and sustainable development of cities, regions and destinations.
Insights & Advice

2017 Country Reputation Ranking: Leaders, Highlights and Trends

Editorial Team -
Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.
Insights & Advice

5 Reasons Why Advertising Is Not Enough for Destination Branding Success

Editorial Team -
Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.
Insights & Advice

TPBO Expert Panel

Editorial Team -
Leading place brand professionals around the world answer questions linked to the brand development and management of cities, regions, countries and destinations.
Insights & Advice

Events as City Branding Opportunity: 4 Things Small Cities Need to Avoid

Editorial Team -
Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.
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