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Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

How-To Guides

7 Tips on How to Choose a Place Brand Consultant

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7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
Insights & Advice

Country Brands: Nation Branding En Vogue (Again)

Florian Kaefer -
The Place Brand Observer editor Florian Kaefer reflects on the growing popularity of country brands and nation branding as a means to attract investment, visitors and talent.
Insights & Advice

How to Navigate the Place Branding Jungle – Advice for Place Leaders

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In this guest post by Marc Puig, former head of marketing and communication of the city of Barcelona, learn about common place branding pitfalls and how to navigate the place branding jungle.
Insights & Advice

Four Suggestions for the Future of Place Branding Research

TPBO -
Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.
Insights & Advice

On the Branding and Reputation of Islands

TPBO -
Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities, regions, destinations and nations...
Insights & Advice

9 Key Differences Between Advertising Agencies and Brand Consultancies

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Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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