Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Putting Place Branding in its Place (as an Academic Discipline)

Editorial Team -
Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.
Insights & Advice

How to Use Place Brand Rankings

Editorial Team -
Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.
Insights & Advice

Tackling Urban Development Challenges – The Metro Matrix Method

Editorial Team -
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
Insights & Advice

How Nation Branding can Accelerate National Competitiveness and FDI

Editorial Team -
India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Insights & Advice

National Prosperity Explained: The 2015 Legatum Prosperity Index

Editorial Team -
Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.
Insights & Advice

Virtual Real Estate – Geographic Domain Extensions for Place Marketing

Editorial Team -
Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
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