Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

7 Success Factors for Effective Place Brand Partnerships

Editorial Team -
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Insights & Advice

Destination Managers: How to Create a Meaningful Visitor Experience

Editorial Team -
Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
Insights & Advice

Why Not to Confuse Place Branding and Place Marketing

Editorial Team -
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Insights & Advice

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

Editorial Team -
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
Insights & Advice

Why Place Branding Is (Still) Not About Logos and Slogans

Editorial Team -
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Insights & Advice

5 Place Branding Principles for Successful Brand Development and Management

Editorial Team -
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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