Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant

Editorial Team -
Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Insights & Advice

Why and How to Measure Place Brand Equity

Editorial Team -
Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Insights & Advice

Place Branding Country Profile Switzerland – Renaud Vuignier

Editorial Team -
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Insights & Advice

Do We Need to Reinvent Destination Marketing Organizations?

Editorial Team -
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Insights & Advice

7 Success Factors for Effective Place Brand Partnerships

Editorial Team -
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Insights & Advice

Destination Managers: How to Create a Meaningful Visitor Experience

Editorial Team -
Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
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