Insights & Advice
Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!
Introduction to Place Branding
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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Top or Flop? Good and Bad Place Brand Rankings
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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Place Branding Theory – Academic Literature Review
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Place brand theory: concepts, definitions and summaries for city marketers, destination branders, country brand managers and public diplomacy professionals.