Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Place Branding Country Profile Switzerland – Renaud Vuignier

Editorial Team -
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Insights & Advice

Do We Need to Reinvent Destination Marketing Organizations?

Editorial Team -
TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
Insights & Advice

7 Success Factors for Effective Place Brand Partnerships

Editorial Team -
Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.
Insights & Advice

Destination Managers: How to Create a Meaningful Visitor Experience

Editorial Team -
Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
Insights & Advice

Why Not to Confuse Place Branding and Place Marketing

Editorial Team -
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Insights & Advice

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

Editorial Team -
Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
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