Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Conferences

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Florian Kaefer -
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
Insights & Advice

Most Attractive Cities Worldwide: Highlights from Kearney’s 2023 Global Cities Index

Editorial Team -
Explore highlights from Kearney's 2023 Global Cities Index, revealing the most attractive cities for investment, innovation, quality of life.
Insights & Advice

Place Reputation: What It Is and How It Works

Editorial Team -
Explore key insights into place reputation, highlighting how cities and regions shape their global image and impact through cultural and economic strengths.
Insights & Advice

Economic Development: What It Is and How It Works

Editorial Team -
Insights & Advice

Soft Power: What It Is and How It Works

Editorial Team -
Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.
Insights & Advice

Destination Marketing Explained: Insights, Strategies, Examples

Editorial Team -
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