Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Economic Development: What It Is and How It Works

Editorial Team -
Insights & Advice

Soft Power: What It Is and How It Works

Editorial Team -
Soft power explained: including definition and meaning, latest insights, benchmarking and evaluation service.
Insights & Advice

Destination Marketing Explained: Insights, Strategies, Examples

Editorial Team -
Insights & Advice

Shopping Centers: Opportunity for Community Development?

Editorial Team -
How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
Insights & Advice

Unlocking Public Value: How Privately Owned Place Brands Empower Thriving Communities

Editorial Team -
Discover the potential value that privately owned place brands can bring to communities. Insights shared by our expert panel.
Insights & Advice

The Winning Formula: How Government and Property Developers Collaborate for Successful Place Branding

Editorial Team -
Collaboration between government and property developers in place branding: Discover the benefits to shape vibrant, successful places.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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