How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

How-To Guides

What Is A Brand – And What It Is Not: Branding Explained

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What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
How-To Guides

Bridging Perception Gaps: How to Overcome Place Image Challenges

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How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
How-To Guides

How-To Guide for Teaching Place Branding at University

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How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
How-To Guides

City Branding: Which Factors Are The Most Crucial For Your City Brand?

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Which factors are the most crucial for a successful city brand? Our panel of place branding experts has answers.
How-To Guides

How to Promote a Diverse City or Region Without Diluting the Message?

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How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
How-To Guides

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

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Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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