How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

How-To Guides

How to Integrate Placemaking and Branding Through Experience Masterplanning

Editorial Team -
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
How-To Guides

7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice

Editorial Team -
Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
How-To Guides

7 Tips on How to Choose a Place Brand Consultant

Editorial Team -
7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
How-To Guides

How to Measure Success and Effectiveness of Place Branding Initiatives?

Editorial Team -
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
How-To Guides

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

Editorial Team -
Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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