Insights & Advice

Why Place Branding Is (Still) Not About Logos and Slogans

TPBO -
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Observations

Brands, Trust and the Transparency Revolution

TPBO -
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

TPBO -
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Observations

Place Branding Joys and Sorrows: Logos and Slogans

TPBO -
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
1...345Page 5 of 5

Latest Insights:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland.