Observations

Observations of communities and places shared by The Place Brand Observer’s founder and editor, Florian Kaefer.

Insights & Advice

Why Place Branding Is (Still) Not About Logos and Slogans

Editorial Team - 11 February 2015

Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.

Observations

Brands, Trust and the Transparency Revolution

Editorial Team - 14 October 2014

Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.

Observations

Place Branders, Don’t Mess With The People’s Brand!

Editorial Team - 18 August 2014

What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.

Observations

Place Branding Joys and Sorrows: Logos and Slogans

Editorial Team - 12 May 2014

Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.

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Observations

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