Insights & Advice

Why Place Branding Is (Still) Not About Logos and Slogans

Editorial Team -
Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.
Observations

Brands, Trust and the Transparency Revolution

Editorial Team -
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Observations

Place Branders, Don’t Mess With The People’s Brand!

Editorial Team -
What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
Observations

Place Branding Joys and Sorrows: Logos and Slogans

Editorial Team -
Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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