Location Showcases

Brabant: The Netherlands’ Economic Powerhouse

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What's it like to live and work in Brabant, the economic powerhouse of the Netherlands? Find out in our Brabant region showcase!
Location Showcases

Tasmania: Quietly Pursuing the Extraordinary

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Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Interviews

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

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Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Interviews

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

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Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
Interviews

Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

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Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Interviews

Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

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What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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