- Introducing: World's Best in Place Branding -spot_img

Research Updates

Putting Place Branding in its Place (as an Academic Discipline)

Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.

Thoughts on the Current Academic Debate on Place Branding

Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.

Research Insight: Branding Cities in the Age of Social Media

City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.

Tackling Urban Development Challenges – The Metro Matrix Method

Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.

Digital Diplomacy: National Broadcasting, Social Media and the Role of Social Mediators

Digital diplomacy expert Guy Golan shares research insights into how nations use broadcasting & social media like Twitter, and the role of social mediators.

City Reputation Ranking 2015 – World’s Strongest City Brands

City Reputation Ranking 2015 - Reputation Institute's Fernando Prado on this year's strongest city brands, trends and the City RepTrak methodology.
- Place Brand Leaders 2024 Yearbook -spot_img

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