Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

Research Insight: A Short History of City Branding Research and Practice

Editorial Team -
In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
Insights & Advice

Putting Place Branding in its Place (as an Academic Discipline)

Editorial Team -
Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.
Research Updates

Thoughts on the Current Academic Debate on Place Branding

Editorial Team -
Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
Research Updates

Research Insight: Branding Cities in the Age of Social Media

Editorial Team -
City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
Insights & Advice

Tackling Urban Development Challenges – The Metro Matrix Method

Editorial Team -
Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
Research Updates

Digital Diplomacy: National Broadcasting, Social Media and the Role of Social Mediators

Editorial Team -
Digital diplomacy expert Guy Golan shares research insights into how nations use broadcasting & social media like Twitter, and the role of social mediators.
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