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CATEGORY

Views From South Africa

Case Studies

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

TPBO -
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Interviews

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

TPBO -
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Case Studies

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding

TPBO -
Sithembile Ntombela in this interview introduces us to South Africa's approach to destination marketing and nation branding. Learn about South Africa's economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
Interviews

Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

TPBO -
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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