Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

The Key Trends Shaping Place Branding in 2025 – What Experts Say

Editorial Team -
Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Impact Partner Feature

Two Decades of Place Branding and Public Diplomacy Journal: Research Special

Impact Partner -
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
Impact Partner Feature

The Power of Place: Lessons from the Sapphire Coast and Beyond

Impact Partner -
Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.
Insights & Advice

Good Country Index 2024: Finland Leads, Followed by Sweden and Germany

Editorial Team -
Explore key insights from the Good Country Index 2024 by Simon Anholt. Discover which countries contribute the most to the global good.
Insights & Advice

Anholt Nation Brands Index (NBI) 2024: Key Highlights and Trends

Editorial Team -
Explore key insights from the Anholt Nation Brands Index (NBI) 2024: Japan, Germany, Italy and Switzerland lead the way.
Insights & Advice

The World’s Best Cities by Resonance: Benchmarking Urban Success in 2025

Editorial Team -
Explore key insights from Resonance’s 2025 World’s Best Cities Report. Discover which global cities are perceived as top-performing.
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