Asia
Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:
Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy
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Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
How Sustainable Urbanisation and Place Branding Shape Cities in Southeast Asia
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Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.
Paul Temporal on Nation Branding, Country Brands in Asia and Islamic Branding
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Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.
Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review
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Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.
4 Things Australia Can Teach Asia in City Branding – And Vice Versa
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Christopher Hire on city branding and urban development in Australia and Asia, and what Australian and Asian cities can learn from each other.
Current State of Place Branding Practice in Asia
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Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.