Branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
David Gertner, Pace University, on Strategic Place Marketing
Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Nadia Kaneva on Nation Branding Research and Approaches
Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
How to Brand a New Housing Development: Case Study Hudson Woods, New York
Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
2015 UNWTO & WTM Destination Branding Summit – Key Insights
Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Leaders in Place Brand Strategy – CityNationPlace Awards 2015
Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.