branding
Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.
Inga Hlín Pálsdóttir on Destination Branding and Iceland
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Inga Hlin Palsdottir, Director at Promote Iceland, about her experiences of promoting Iceland as destination and developing the country's nation brand positioning.
David Gertner, Pace University, on Strategic Place Marketing
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Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.
Nadia Kaneva on Nation Branding Research and Approaches
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Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
How to Brand a New Housing Development: Case Study Hudson Woods, New York
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Case study by NYC-based Studio Sanderson on how to brand a housing development and create a sense of place, example Hudson Woods, New York.
2015 UNWTO & WTM Destination Branding Summit – Key Insights
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Key insights from the 2015 UNWTO Tourism Ministers Destination Branding Summit at World Travel Market (WTM) in London. Moderated by CNN.
Leaders in Place Brand Strategy – CityNationPlace Awards 2015
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Learn about award-winning place brand strategy of Oslo Region, London, the Croatian Tourist Board and Ireland - winners of the 2015 CityNationPlace awards.