Brazil
Brazil: Learn about latest insights, analysis and trends linked to the national image, reputation and country branding of Brazil: its brand positioning as country, and perceptions of Brand Brazil internationally.
Current State of Place Branding Practice in Latin America
TPBO -
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.
Destination Check: Current State of Tourism Sustainability in Brazil
TPBO -
Destination Check Brazil: Tourism and sustainability experts share their thoughts on the current state of sustainable tourism in Brazil, South America.
Event Highlights: London Nation Brands Forum 2016 by Brand Finance
TPBO -
Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
Brazil, Olympics, Media Representation: Wild Like the Jungle?
TPBO -
Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
Caio Esteves on Place Branding in Brazil and Latin America
TPBO -
Caio Esteves introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation's global exposure linked to the Soccer World Cup and the Olympic games.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
TPBO -
Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.