Brazil

Adriana Campelo on Heritage and Co-Creational Place Branding

Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.

Digital Country Index 2017: Winners, Losers and Trends

José Filipe Torres, CEO of Madrid-based place branding advisory firm Bloom Consulting, discusses the winners and losers of the Digital Country Index 2017.

Current State of Place Branding Practice in Latin America

Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in Latin America.

Destination Check: Current State of Tourism Sustainability in Brazil

Destination Check Brazil: Tourism and sustainability experts share their thoughts on the current state of sustainable tourism in Brazil, South America.

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.

Brazil, Olympics, Media Representation: Wild Like the Jungle?

Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.

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