Canada
Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.
City Branding Case Study: The Story of Edmonton, Canada
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Current State of Place Branding Practice in North America
Leading place brand developers, managers and marketers share their opinion on the current state of place branding practice in North America.
Destination Check: Current State of Tourism Sustainability in Canada
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Richard Florida on Creative Cities and Economic Development
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
Chris Fair on the Branding and Marketing of Cities and Destinations
Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
Nicolas Papadopoulos on Country Image Research and Nation Branding Trends
Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.