Canada
Canada: Place brand insights and thoughts on the Canadian nation brand, Canada’s country branding, reputation and positioning as country-of-origin.
Richard Florida on Creative Cities and Economic Development
TPBO -
City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
Chris Fair on the Branding and Marketing of Cities and Destinations
TPBO -
Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
Nicolas Papadopoulos on Country Image Research and Nation Branding Trends
TPBO -
Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
How to Develop a City Brand Strategy – Example Mississauga in Canada
TPBO -
Get behind-the-scenes information and useful insights into how to develop a city brand strategy in this case study on the city branding of Mississauga in Ontario, Canada.