City Branding

How Sustainable Urbanisation and Place Branding Shape Cities in Southeast Asia

Sustainable urban development and place branding are on the rise in major cities across Southeast Asia, reports Dominic Mason from Singapore.

How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity

Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.

Frans van der Avert on Amsterdam City Marketing and Destination Branding

Frans van der Avert, CEO of Amsterdam Marketing, on city marketing, branding and how the popular destination deals with issues such as tourism overcrowding.

Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review

Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.

Events as City Branding Opportunity: 4 Things Small Cities Need to Avoid

Can events support the city branding of small cities? Yes, argues Christian Dragin-Jensen, if city officials manage to avoid four common pitfalls. With examples from Denmark.

Fred Dixon on New York City Branding and Reputation Management

Fred Dixon in this interview shares his thoughts on city branding, place identity and reputation management of New York City.

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