city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Frank Cutitta on City Branding and How to Build Smart and Resilient Cities
TPBO -
Frank Cutitta in this interview discusses the meaning of smart cities, the role of city branding and how to use it for building resilient cities.
Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK
TPBO -
Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.
Creating Liveable and Loveable Places in Australia – the Scope for Place Branding
TPBO -
Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Maria Cristina Paganoni on City Branding and New Media
TPBO -
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Juan Carlos Belloso on City Branding and the Case of Barcelona
TPBO -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
TPBO -
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.