city
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
TPBO -
How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Nikolaj Lubanski of Copenhagen Capacity on Talent Attraction: Strategies, Trends and Challenges
TPBO -
Nikolaj Lubanski of Copenhagen Capacity about talent attraction strategies, trends and challenges.
Business Improvement Districts Explained: What BIDs Mean And Why They Matter
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Business Improvement District (BID): Learn about what BIDs are, how they work and why they matter.
7 Placemaking and Visitor Experience Lessons from Eastern Europe
TPBO -
Christopher Hire on placemaking, city branding and visitor experience in Eastern European cities: challenges and opportunities.
City Branding Challenges: 4 Lessons from Hamburg, Germany
TPBO -
Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
Charles Landry on City Brands, Creative Cities and the Urban Age
TPBO -
Charles Landry in this interview reflects on the challenges and opportunities of the Creative City, the Urban Age, and the role of city branding.