reputation
The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.
Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Brand Credibility: Example New Zealand
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Origins and Meaning of ‘Clean, Green’ New Zealand
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Book Review of Places: Identity, Image and Reputation by Simon Anholt
TPBO -
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Why Social Media Buzz Cannot Replace Place Branding
TPBO -
Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
Country Reputation: Sweden Tops 2016 RepTrak Ranking
TPBO -
2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.