Spain
Spain: Learn about latest country brand insights and thoughts on the branding of Spain, its national reputation, country-of-origin strength and positioning as popular destination in Europe.
Barcelona
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
Joxe Mari Aizega on Culinary Place Branding and the Power of Gastronomy
Joxe Mari Aizega in this interview introduces us to the work of the Basque Culinary Center in San Sebastián and illustrates how gastronomy and culinary heritage and representations are gaining importance in place branding.
Brand Barcelona: New Book on Creating a City Identity
Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...
Gonzalo Vilar on Country Brands, Place Branding and Digital Demand
Gonzalo Vilar of Bloom Consulting in Madrid shares his experience of helping countries develop and manage their branding, and discusses the role of digital demand.
Mateu Hernández Maluquer of Barcelona Global on City Brand Challenges and Talent Attraction Strategies
Mateu Hernández Maluquer of Barcelona Global in this interview discusses the branding, competitiveness and reputation of the capital of Catalonia - its strengths and challenges as hot spot for entrepreneurship and talent.