USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
Not Just About Money: How Cities Become Leaders in Talent Attraction
TPBO -
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
City Branding: To Flag or Not to Flag?
TPBO -
To flag or not to flag? Amelia Green investigates how city flags are used for place branding in cities such as Chicago (USA) and Gold Coast, Australia.
Todd Mayfield on Branded Wayfinding for Destinations
TPBO -
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image
TPBO -
Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), about big data, new networks and the resulting opportunities - and challenges - for public diplomacy professionals.
Ron Kitchens of Southwest Michigan First on Economic Development and Place Branding
TPBO -
Interview with Ron Kitchens of SouthWest Michigan First, on economic development, the future of U.S. cities, and his passion for people and leadership.
David Gertner, Pace University, on Strategic Place Marketing
TPBO -
Pace University Associate Professor David Gertner in this interview discusses strategic place marketing, place branding research and its challenges and opportunities.