Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers

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Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.
Place Branding Examples

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

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Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Place Branding Examples

A City Brand Assessment of Warsaw, Poland

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In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Place Branding Examples

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Interviews

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
Interviews

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

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Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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