Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

TPBO -
Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Interviews

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

TPBO -
Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Interviews

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

TPBO -
Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
Interviews

Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

TPBO -
Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Interviews

Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

TPBO -
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Interviews

Daniel Valverde on Costa Rica’s Country Branding Strategy

TPBO -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
123...14Page 2 of 14

Latest Insights:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland.