Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Place Branding Examples

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

Editorial Team -
Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.
Place Branding Examples

A City Brand Assessment of Warsaw, Poland

Editorial Team -
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Place Branding Examples

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

Editorial Team -
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Interviews

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

Editorial Team -
Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
Interviews

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

Editorial Team -
Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
Interviews

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

Editorial Team -
Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
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