Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

Editorial Team -
Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Interviews

Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0

Editorial Team -
Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Interviews

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location

Editorial Team -
Schwyz is well-known in Switzerland and abroad as a tax friendly location to do business and invest in. But there is more to it, as Urs Durrer shares in this interview.
Interviews

Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

Editorial Team -
Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
Interviews

Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

Editorial Team -
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region's brand strengths and appeal as place to live and invest in.
Interviews

Daniel Valverde on Costa Rica’s Country Branding Strategy

Editorial Team -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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