Place Branding Examples

Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey

Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.

Marc Meeuwis on Shaping the Brand of Tilburg, the City of Makers

Marc Meeuwis shares insights on Tilburg’s city brand strategy, emphasizing creativity, community, and the city’s identity as a hub for makers and innovation.

The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding

Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.

A City Brand Assessment of Warsaw, Poland

In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.

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