Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Place Rankings and Perception Surveys: How Credible, How Useful?

Editorial Team -
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Insights & Advice

Climate Emergency: How Place Branding Strategies Can Help to Address It

Editorial Team -
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
Insights & Advice

Europe’s Hottest Investment Destinations 2020: Cities and Regions to Watch Out For

Editorial Team -
Which European cities and regions are the hottest investment destinations in 2020? Naomi Davies of fDi Intelligence presents some of the highlights and insights from the recently published European Cities and Regions of the Future report.
Insights & Advice

Is Country Branding A Waste of Money?

Editorial Team -
Is country branding a waste of taxpayers' money? Yes, if it's reduced to paid media advertising campaigns, argues Robert Govers. Here's how to do it better.
Insights & Advice

How Can Place Branding Contribute to Community Building and Stabilize Societies in Turmoil?

Editorial Team -
How can place branding help a society come out of its tumultuous past and instill pride in its people and create a sense of belonging? Find out in this summary of answers by our panel of place brand specialists.
Insights & Advice

How Many Place Branding Projects Fail, And Why? Expert Panel Answers

Editorial Team -
How to determine the failure rate of place branding projects and their root causes? Our panel of place brand specialists provides answers.
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