Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

How-To Guides

How to Promote a Diverse City or Region Without Diluting the Message?

Editorial Team -
How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
How-To Guides

Which Are the Pros and Cons of Membership-Based Place Brand Organizations?

Editorial Team -
Pros and cons of membership-based place brand organizations, according to our panel of place branding experts around the world.
Insights & Advice

Destination Sustainability: 3 Key Sustainable Tourism Trends and Challenges in 2019

Florian Kaefer -
Tourism and sustainability: which are the key topics, trends and challenges to watch out for in 2019? We asked our destination sustainability panel, and here's what they answered.
Insights & Advice

Which Are the Main Place Branding Challenges and Trends in 2019?

Editorial Team -
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Insights & Advice

Place Branding Agenda 2019: Key Trends and Challenges

Editorial Team -
Eight trends and challenges in place branding which will dominate the agenda of City Nation Place events in 2019 - based on feedback given by practitioners involved with placemaking, tourism promotion, economic development, nation branding, regional development and city marketing.
Insights & Advice

New Working Environments: How Cities Compete for Mobile Talent

Editorial Team -
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
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