Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Which Are the Main Place Branding Challenges and Trends in 2019?

Editorial Team -
Expert views on the key challenges and trends most relevant for place branding professionals to watch out for in 2019.
Insights & Advice

Place Branding Agenda 2019: Key Trends and Challenges

Editorial Team -
Eight trends and challenges in place branding which will dominate the agenda of City Nation Place events in 2019 - based on feedback given by practitioners involved with placemaking, tourism promotion, economic development, nation branding, regional development and city marketing.
Insights & Advice

New Working Environments: How Cities Compete for Mobile Talent

Editorial Team -
How Generation Y is changing requirements for work environments, and how cities have to adapt to remain attractive and competitive for increasingly mobile talent. Guest post by Bernhard Klein of IMMOFINANZ.
Insights & Advice

How to Finance Place Branding Initiatives? Strategies and Examples

Editorial Team -
How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.
Insights & Advice

How to Create a Place Brand Communications Strategy?

Editorial Team -
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
Insights & Advice

How to Measure Country Brands? Models, Tools and Approaches

Editorial Team -
How to measure country brands? You asked, our panel of place branding specialists has answers.
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At The Place Brand Observer, we merge Swiss precision with global insights to empower place branding success. Celebrating impactful stories and leaders, we provide benchmarking, guidance, and tools for cities, regions, and countries to enhance identity, reputation, and appeal.

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