- Introducing: World's Best in Place Branding -spot_img

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

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Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Expert Advice

Why Social Media Buzz Cannot Replace Place Branding

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Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
Book Reviews

Top 5 Place Branding Books to Read in 2016

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Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.
Expert Advice

How to Measure Success and Effectiveness of Place Branding Initiatives?

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How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
Expert Advice

How to Teach Place Branding at University

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Teaching Place Branding at University: Efe Sevin shares his experience of setting up a course on place branding within his university's communications department - no easy task!
Expert Advice

Putting Place Branding in its Place (as an Academic Discipline)

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Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.
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- Place Brand Leaders 2024 Yearbook -spot_img

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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