Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

How to Finance Place Branding Initiatives? Strategies and Examples

Editorial Team -
How to finance place branding strategies, initiatives, organizations? A question every city, destination or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they suggest.
Insights & Advice

How to Create a Place Brand Communications Strategy?

Editorial Team -
How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.
Insights & Advice

How to Measure Country Brands? Models, Tools and Approaches

Editorial Team -
How to measure country brands? You asked, our panel of place branding specialists has answers.
Insights & Advice

Who Owns a Country or City Brand?

Editorial Team -
Who owns city or nation brands? Brand ownership is a complex topic. Here's what world's leading place brand specialists think about it.
Insights & Advice

Global Green Economy Index 2018: Key Findings, Tendencies, Methodology

Editorial Team -
Jeremy Tamanini of DualCitizen discusses the key findings and results of the 2018 Global Green Economy Index: winners, losers and trends.
Insights & Advice

Sustainability Performance: How Important For Destination Reputation?

Editorial Team -
How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
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