Insights & Advice

Place Brand Architecture: What Does It Mean and How to Use It?

Place brand architecture explained: its meaning, benefits, function and limitations, according to our international panel of place brand experts.

How to Build Successful Place Brand Relationships in 3 Steps: Tips for Place Branders and Marketers

“What is a mother?” asks Clotaire Rapaille, the famous marketing consultant. He, then, answers by quoting the French anthropologist Claude Lévi-Strauss: “A mother is...

Vadim Volos on Country Brands, National Image and Tracking Reputation

Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.

How to Maintain Established Place Brands?

International place branding expert panel shares advice on how to maintain established place brands, with insights into 'second phase' place branding issues and priorities.

How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges

How's Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.

Sustainable Tourism Index Reveals Countries Leading in Destination Sustainability

Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.

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