Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Brand China: The Chinese Dragon – Benign or Enflamed?

Editorial Team -
Do we visualize Brand China as a success story that has cleverly packaged its brand power? Aparna Sharma on China's nation branding and country image.
Insights & Advice

Public-Private Spaces: How Cafés Could Inspire Place Branding

Editorial Team -
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
Insights & Advice

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

Editorial Team -
Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
Insights & Advice

The Beauty of the Less Significant — City Branding by Other Means

Editorial Team -
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
How-To Guides

7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice

Editorial Team -
Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
Insights & Advice

7 Golden Rules for Marketing Sustainable Destinations

Editorial Team -
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
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