Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

How Much Does the Branding and Marketing of Places Cost?

Editorial Team -
How much does place branding cost? Renaud Vuignier gives examples of budgets spent for the marketing and branding of cities, regions, destinations or countries.
Insights & Advice

The Changing Face of Post-Coup Turkey

Editorial Team -
Samantha North reflects on the changing face of post-coup Turkey, and how recent developments in the country have impacted its image abroad.
Insights & Advice

Three Steps for Turkey to Reposition its Brand Image in Time of Coup

Editorial Team -
Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
Insights & Advice

Not Just About Money: How Cities Become Leaders in Talent Attraction

Editorial Team -
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

Editorial Team -
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Insights & Advice

Why Social Media Buzz Cannot Replace Place Branding

Editorial Team -
Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
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