Insights & Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Insights & Advice

Not Just About Money: How Cities Become Leaders in Talent Attraction

Editorial Team -
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

Editorial Team -
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Insights & Advice

Why Social Media Buzz Cannot Replace Place Branding

Editorial Team -
Back in 2013, Robert Govers published an interesting blog post on the now inactive Placebrandz website, in which he reflected on an exchange of ideas and arguments regarding social media and place branding that followed a conference. The post offered valuable insights, well worth sharing.
Book Reviews

Top 5 Place Branding Books to Read in 2016

Editorial Team -
Selection of five place branding books to read in 2016: Must reads for those charged with the difficult task of place branding, economic development or public diplomacy.
Insights & Advice

Why Monocle’s 25 Most Liveable Cities List is my Favourite City Ranking

Editorial Team -
Place brand expert Svetlana Masjutina explains why Monocle Magazine's annual 25 Most Liveable Cities list is her favorite city ranking. Learn about the 2016 winners, rising stars and which cities could do more for their livability and sustainability.
How-To Guides

How to Measure Success and Effectiveness of Place Branding Initiatives?

Editorial Team -
How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
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