Interviews

Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.

Interviews

Steven Pedigo on City Branding, Economic Development and Urban Sustainability

Editorial Team -
Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.
Interviews

Stefan Roesch on Films, Destination Marketing and Tourism Opportunities

Editorial Team -
Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.
Interviews

Thorsten Kausch on Hamburg, MICE and the Future of City Marketing

Editorial Team -
Thorsten Kausch, Hamburg, discusses the changing role of city marketing, how urban sustainability imapcts the attractiveness of cities as MICE destinations.
Conferences

Clare Dewhirst on Changes in Place Branding Discourse and Practice

Editorial Team -
Clare Dewhirst, organizer of the City Nation Place conferences, in this interview discusses how the discourse and practice of place branding have changed.
Insights & Advice

Vadim Volos on Country Brands, National Image and Tracking Reputation

Editorial Team -
Vadim Volos, Global Director of the Anholt-GfK Nation Brands Index, in this interview reflects on country brands, national image and how the Good Country Index complements GfK's annual nation brand perception survey.
Interviews

Efe Sevin on Exurban Place Branding Opportunities, Brand America and the American Dream

Editorial Team -
Efe Sevin in this interview discusses exurban place branding opportunities, city brand strategies and differences in public diplomacy approaches in the US, Turkey and Sweden. He also shares his thoughts on Brand America and the American Dream.
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