Our interviews with place brand experts provide unique insights into the thinking and experience of leading researchers and professionals in the fields of city branding, destination branding and -marketing, economic development, nation branding and public diplomacy. Interviews are by invitation only and based on peer-nominations to ensure highest quality and relevance.
Andrew Hoyne on Placemaking and Branding Trends in Australia
Buck Song Koh on Nation Branding and Brand Singapore
Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences
Gary Warnaby on City Marketing and Branding Retail Destinations
Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength
Gildo Seisdedos, Professor at IE Business School in Madrid, Spain
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.
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