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Location Showcases

Join us as we explore cities, regions and countries around the world, taking a good look at their potential as locations to invest, live and visit – their uniqueness and future vision.

Case Studies

Peru as Destination, its National Identity and Branding: Country Report

Florian Kaefer -
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
Case Studies

Chile Reaching for the Stars: Astrotourism as Destination Branding Opportunity

TPBO -
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Country Showcases

Uruguay a Good Place to Live, Invest or Visit? Country Report

TPBO -
Uruguay: how attractive for visitors, investors, international talent? Answers to those and similar questions in this Uruguay country report, featuring general information and in-depth interviews with government officials, investors, entrepreneurs and producers.
Case Studies

Barcelona Destination Showcase on Tourism Sustainability

TPBO -
Barcelona destination showcase on the Catalan capital's sustainable tourism strategy, with insights from Sustainability Leaders United.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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