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Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Research Insights

Research Insight: A Short History of City Branding Research and Practice

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In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.
Insights & Advice

Putting Place Branding in its Place (as an Academic Discipline)

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Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.
Research Insights

Thoughts on the Current Academic Debate on Place Branding

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Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
Research Insights

Research Insight: Branding Cities in the Age of Social Media

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City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.
Insights & Advice

Tackling Urban Development Challenges – The Metro Matrix Method

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Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
Research Insights

Digital Diplomacy: National Broadcasting, Social Media and the Role of Social Mediators

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Digital diplomacy expert Guy Golan shares research insights into how nations use broadcasting & social media like Twitter, and the role of social mediators.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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