Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty

Editorial Team -
How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
Research Updates

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

Editorial Team -
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

Editorial Team -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Conferences

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

Florian Kaefer -
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Research Updates

Sustainability as Place Brand Position: Research Insights from Thailand

Editorial Team -
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Research Updates

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

Editorial Team -
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
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