Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

TPBO -
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

TPBO -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Conferences

My Reflections on the 4th International Place Branding Conference in Greece, November 2019

Florian Kaefer -
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Research Updates

Sustainability as Place Brand Position: Research Insights from Thailand

TPBO -
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Research Updates

How Tourism Advertising Impacts Destination Image and Country Reputation: Example Bangladesh

TPBO -
How can tourism advertising be used in destination branding and to impact perceptions and reputation of countries? Here key insights from a recent study on the case of Bangladesh.
Research Updates

How Travel Bloggers and Influencers Shake Up Destination Marketing: Research Update

TPBO -
How vloggers and online influencers are shaking up destination marketing practices, and the do's and don'ts DMOs should consider when working with travel bloggers. Rachel Luna Peralta of the Macau Institute for Tourism Studies shares her research findings.
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