Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Place Branding Examples

When Public Diplomacy Meets City Branding: The Case of The Hague, Netherlands

Editorial Team -
What happens when public diplomacy meets city branding? Ingrid de Beer and Arthur van Buitenen reflect on the success of The Hague in the Netherlands and its Peace and Justice Project.
Research Updates

5 Place Branding Topics for Researchers to Explore in 2017

Florian Kaefer -
You are a researcher interested in place branding? Here are five ideas for research topics linked to place brand development and management to explore in 2017.
Place Branding Examples

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Editorial Team -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Place Branding Examples

Reflections on the International Branding Strategy of the Nordic Region

Editorial Team -
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
Research Updates

How City Branding Can Support Sustainable Urban Development – Research Findings

Editorial Team -
How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.
Research Updates

Sustainability Justifications in Nation Branding Communications – Research Findings

Editorial Team -
Meri Frig, Doctoral candidate at Hanken School of Economics in Helsinki (Finland), shares her research findings on sustainability justifications in nation branding communications.
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