Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Research Updates

The Value of Fluid and Dense Place Brandscapes

TPBO -
How fluid and dense place brandscapes can support city brand co-creation - Amelia Green of Griffith University (Australia) investigates.
Insights & Advice

Four Suggestions for the Future of Place Branding Research

TPBO -
Place branding scholar Efe Sevin discusses the future of place branding research and offers four suggestions for the discipline.
Place Branding Examples

Media Coverage of Clean, Green and 100% Pure New Zealand

Florian Kaefer -
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
Place Branding Examples

Place Brand Credibility: Example New Zealand

Florian Kaefer -
When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.
Research Updates

Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand

TPBO -
Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
Place Branding Examples

Origins and Success of 100% Pure New Zealand Destination Brand

Florian Kaefer -
'100% Pure New Zealand' is widely regarded one of the most successful destination branding campaigns. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.
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