city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
Philip Kotler on Place Marketing, Branding and Why We Need to Rethink Capitalism
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Professor Philip Kotler in this interview discusses place marketing, his latest book on how to fix capitalism and why he likes Simon Anholt's Good Country Index.
Mihalis Kavaratzis on How to Succeed in Place Marketing
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Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Magdalena Florek on City Branding and Destination Marketing
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Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study
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City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
Atlantic City Branding – AT Brand Project Fosters Collaboration
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Guest post by Robert Hughes, responsible for Atlantic Brand and Dublin City Brand Projects, on integrated City Branding and collaboration across countries.
Bill Baker on Destination Branding for Small Cities
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Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.