city marketing
City marketing can be a tough job in a globalized world where major cities compete with each other for visitors, investment, MICE. The purpose of this collection of research insights, best practice examples and expert advice is to help city marketers stay up to date on latest developments.
You might also be interested in city branding. Not sure about the difference? Read our free Quick Guide on the difference between place branding and place marketing!
How Hamburg Moved from Traditional Destination Marketing to Strategic City Branding
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How Hamburg moved from traditional destination marketing to strategic city branding. Thorsten Kausch reflects on the challenges and lessons learned.
Gregory Pomerantsev on Aviation, Travel and Place Branding
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Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding
How to Communicate Your Innovation City Brand in 5 Steps
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How to communicate your innovation city brand in five simple steps - city marketing expert advice by Christopher Hire of 2thinknow consultancy.
City Branding Challenges: 4 Lessons from Hamburg, Germany
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Sebastian Zenker discusses four city branding challenges and the lessons learned during his work with the city of Hamburg in northern Germany, Europe.
Gary Warnaby on City Marketing and Branding Retail Destinations
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Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
Gildo Seisdedos, Professor at IE Business School in Madrid, Spain
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City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.