USA
USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.
John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success
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John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
How Antioch in Northern California Became the City of Opportunity | A Rebranding Story
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Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.
Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area
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Sean Randolph in this interview highlights the economic development history, challenges and successes of the Silicon Valley Greater Bay Area in California, United States.
Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs
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Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Michael Edwards on How the Loop Alliance Supports Placemaking and Economic Development in Downtown Chicago
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Michael Edwards in this interview shares how the Chicago Loop Alliance is strengthening and promoting placemaking and economic development in downtown Chicago.
New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns
Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky - and still often misunderstood - endeavor that is place branding.